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Hisense

Hisense is a Chinese-based company that was first established in September of 1969 as an enterprise owned by the state. Two companies exist within its umbrella as publicly traded subsidiaries, the Hisense Electric Co Ltd and the Hisense Kelon Electrical Holdings Co Ltd. Since its establishment, the company has grown to be a world player in the manufacturing business; Hisense factories can be found throughout all of China and in Hungary, Egypt, France, Algeria, and South Africa.

The very first Hisense product made in 1969 was a simple radio called the Red Lantern. The company was actually founded from a business called the Qingdao No. 2 Radio Factory. As business began to grow, however, the company started making televisions and by 1975 they were producing televisions on a massive scale. Today Hisense is comprised of over 40 subsidiaries and designs an overwhelming selection of products. Company products include mobile phones, cash registers, refrigerators, and other necessary consumer appliances. The common name for these products is “white goods”. Aside from manufacturing, the company now provides certain services including IT services, real estate and property management, and pattern making. Hisense has created leading brand names in the electronic industry, such as Kelon, Ronshen, and Combine.

Chinese companies started competing among themselves for foreign business in the mid-1990s. By 1998, Hisense had overtaken ten competing companies and had become one of the leading manufacturers in China. The company still seeks expansion and plans to build industrial parks in the future. Their goal is to manufacture an even larger array of products, specifically in the consumer electronics area. They are currently sponsored extensively by various groups including Melbourne & Olympic Parks, the Kelon Air-Con, and several universities including the Beijing University of Aeronautics and Astronautics.